PR undoubtedly works best if an ongoing campaign is planned and our service would be based on the targeting of press releases to the trade and local media, online and offline.
A typical PR campaign would include:
- Creation of a specific media database
- Maintenance and development of that database
- Creation of regular press releases
- Distribution of each press release to appropriate media by mail/email
- Following up as appropriate
- Regular discussions on PR strategy and planning
|12 month plan||Total Cost||Monthly Equivalent|
|with 4 Press Releases||£1500.00||£125.00|
|with 6 Press Releases||£2100.00||£175.00|
Costs are subject to VAT.
There is no doubt that distributing photographs with press releases adds interest and increases the likelihood of gaining coverage.
As part of my PR service I would be happy for you to refer the resulting advertising sales calls from the media to me.
Download a PDF of my PR Packages
Social Media platforms such as Facebook, Twitter and Linkedin are becoming increasingly relevant to some businesses. I can expand my PR activity to include this range of media but would need to assess your needs before providing a quotation.
This could include both establishing your presence on relevant sites as well as regular posts either in tandem with other PR activity or on a more frequent basis
Other ad-hoc assignments by individual quotation.